Over the last few years, more and more companies have begun judging the quality of sites using Alexa Rankings. Many webmasters feel that the system Alexa uses to rank sites is skewed and unreliable; however, due to the importance placed on Alexa rank by corporations, especially advertising agencies, webmasters everywhere want to achieve and maintain an excellent position in the Alexa system.

Here are the Top 5 ways to improve your Alexa rank -

1. Install the Alexa toolbar on all of your computers.

One of the easiest ways for websites, especially new sites, to achieve a ranking in the top 300k is to have daily clicks from a few different computers with the Alexa toolbar. Alexa counts each IP address only once per day so using more than one computer will increase your success. Keep in mind that you only need about 200 unique toolbar users visiting your site a day to achieve a top 1000 rank.

2. Set your browser’s homepage to your site

This is an especially valuable tip, especially if your business has a large number of computers. If all the computers at the office have the Alexa toolbar installed and their homepages set on your site, you should start to see results soon. Alexa also keeps tracks of the number of pages toolbar users view on your site. Because your Alexa rank is a combined measure of your “Reach”, or the number of toolbar users visiting your site, and pageviews, this will only help to lower your rank further.

3. Place the Alexa widget on your site

Although there is no solid evidence that placing the Alexa widget on your site will improve your ranking, many webmasters claim to have seen an improvement. Some say that every unique user who clicks on your widget will count towards your reach, whether they have the toolbar installed or not.

4. Provide high-quality content on your site

While you can certainly have a huge impact on your Alexa score by yourself, the more visitors you attract to your site the better odds you have of lowering your rank. The best way to bring in traffic is by creating high quality content that people are interested in. Write articles, a blog, provide free resources, or anything along those lines, the more people you bring in the greater chance that a few of them have the toolbar installed, thereby helping you get the ranking you want. This may seem like a no-brainier but is sadly overlooked by many webmasters.

5. Be patient!

Alexa ranking can take quite a while to update and it could be several months before your ranking lowers to where you want it to be. Don’t give up, slow and steady wins the race!

Digital Revolutions wishes you luck in your pursuit of a better Alexa rank!

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